It´s not easy to create a 100% cotton shirt that is truly non-iron – but we made it. We do two things to make our shirts truly non-iron. Firstly, the high-quality, compact cotton is treated with a special vapour. Thus it makes the fibre plumper and softer, and creates an even tighter weave – so there´s nowhere for creases to form. Secondly, all possible seams are taped internally. These taped seams form scaffolding in the fabric – so it holds its shape and resists creasing.