Russell Europe® – the Icon Brand with Unrivalled Know-How
Since 1902 the brand Russell Europe has enthused wearers with innovation, creativity, quality and unrivalled know-how. Thanks to years of experience we know exactly what matters when producing and printing textiles and build our skills for garment decorators, retailers, entrepreneurs and consumers every single day.
Russell stands for sustainability: we produce garments that last for a long time because the most sustainable products are the ones you do not have to keep replacing. Furthermore, we attach the utmost importance to transparency. Our company produces in house but also has its own suppliers. We disclose our list of suppliers allowing buyers and partners to gain a complete overview of the supply chain. Suppliers are selected according to the highest standards.
We also go to extremes to reduce our carbon footprint on earth when it comes to our own production. By assuming corporate responsibility we comply with the ecological standards and ensure a fair and sustainable working environment.
Our brand aims to develop and distribute – in conjunction with our partners and customers – products that strengthen a sense of belonging. We precisely respond to the changes in the diversity and complexity of society by creating teamwear that exudes self-confidence and authority. The goal is to make each wearer feel like a self-determined and successful part of society and the company. Combining optimal product expertise with highest quality standards, innovation and creativity, we offer the optimum blend giving dealers and retailers precisely what they need.
We have a wide product portfolio covering all product categories such as polo shirts, T-shirts, sweats and softshell garments to create a perfect corporate wear environment. Alongside corporate wear we also produce Benchmark Basics suited to a wide variety of applications in the field of college uniforms (Russell Schoolgear), promotion campaigns or as white-label basics for re-branded collections. We allow a host of different outfits to be created, picking from the complete portfolio and, hence, always finding a matching one for each specific segment – such as workwear, for example. Here customers find all the hard-wearing and durable products they need for outdoor jobs. Ideal for wearing on top: Softshell Jackets. For indoor services the Russell Collection also caters to just about every need with a large selection of shirts, polos and elegant V-neck pullovers. And for food service we also offer a wide range of T-shirts and polos.
To us as a company it is important that customers can select and coordinate the most varied outfits from the totality of Russell products. Following the “Made to Match” principle customers will strike it rich with Russell in every product category. From polos and pants to jackets they can coordinate the products in matching colours and adapt them to their corporate identity.
Sustainability and Responsibility for the Environment
Our Russell Europe brand has always been synonymous with sustainability and quality boasting GOTS certification.
We only cooperate with suppliers who also save the environment and its resources. The three buzzwords “Fairness, Loyalty and Appreciation” rank first for us. The complete Russell Collection complies with the Oeko-Tex Standard 100, which guarantees that no unlawful or detrimental substances are used for producing the garments. As a member of amfori, the leading global industry association promoting open and sustainable trade, Russell complies with amfori BSCI. All production sites are certified according to the BSCI Standard in order to fulfil the relevant requirements.
Not only are the production sites certified, our textiles also comply with highest standards. GOTS, the Global Organic Textile Standard, is recognised as the leading international standard for processing textiles from organically grown natural fibres. It sets high-level environmental requirements along the complete textile value chain and calls for compliance with social criteria at the same time. Our Russell brand is GOTS-certified and meets all legal requirements.
The importance that we attach to sustainability is reflected in the brand’s products. Examples include the Bionic Softshell Jackets that are treated with a fluorine and PFC-free Bionic-Finish® Eco, achieving the water-repellent properties of the jacket in an ecological manner.
The Insulated Jackets also represent product sustainability: the Dupont™ Sorona® wadding is made of plant-based ingredients and guarantees warmth in colder conditions while its PFC-free Aquapel™ finish by Nanotex® ensures rain just rolls off.
Russell Pure Organic® is a sub brand we launched in the interest of nature – consisting of 100% combed, ring-spun organic cotton. Russell Pure Organic underlines once more that we place highest emphasis on an environmentally friendly and socially responsible production and ensure transparent labelling so that customers are fully informed about the products.
The product portfolio ranges from T-shirts and sweatshirts to polos. This collection was designed for environment-conscious companies and additionally proposes unique, sophisticated design features which add that special something to the elegant basics. The white-label design, in particular, is the best prerequisite for customisation.
The quality of Russell Europe’s entire product portfolio speaks for itself and for true sustainability in every single product. Sustainability is the path that we will also take in future – with a view to permanently improving and minimising our carbon footprint day after day.